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Lifestyle


Traditional Media Continues Tooling Itself to Content Marketing

Posted on in Lifestyle Marketing Technology

Content marketing is older than most digital marketers think. Periodicals, especially those concerned with lifestyle or health, have always included info about available products. Eighteenth century journals detail the perruquiers just as today’s Cosmopolitan features this or that celebrity stylist. Doubtless, some products these journals mention are because of editorial, or *gasp,* writers’ interest. Most 


SMS May Have More Emotional Gravity Than You Think

Posted on in Apps Lifestyle Marketing Technology

The advice industry is vast. Personal counseling, finance, fitness, astrology, coaching  -name a niche and there is sure to be an instructor or specialist that offers keen advice. Its transition online was immediate.For every expert emailing newsletters or personal advice, though, there is also numerous websites offering generic advice for free. While convenient, however, web 


TechCrunch Should Stick to Technology

Posted on in Lifestyle Marketing Technology

Okay, time to break the fourth wall. I like TechCrunch…to an extent. So does just about everyone. The news site’s coverage of tech is admirable. It attracts a world of crazies and the best talent percolates to the top. That’s one reason I’ve never applied -to do so is insane. It’s like submitting a short story 


Collaboration is Not an App -It’s an Extension

Posted on in Lifestyle Marketing Technology Web Design

Collaboration is the lifeblood of greatness. Auteurs may spit at the notion, but just about everything outside art depends on multiple sets of hands. That there are so many channels to communicate is unsurprising: phone, email, chat, etc. Each was groundbreaking when initially unveiled. Each is also surprisingly crude for the intricate needs that professionals 


Will the Internet Always be Laissez-Faire?

Posted on in Lifestyle Marketing Technology

Worldwide connection is what the internet promises. And slowly, we’re getting there. The benefits are pointless to list -they are just that many. As the world slowly gets closer geographic divides are less dramatic. Oh sure, they exist. A bandwidth connection is not going to change drinking water from dirty to clean…at least not directly.This 


Craft Brands vs. Big Brands – Wheres Does Software Sit?

Posted on in Lifestyle Marketing Technology

Craft matters a whole lot more than Kraft nowadays. More intrinsically, big consortiums are feeling it. Just check out this article from The Economist -your mustache balm painstakingly made by riverside nuns may soon be a Unilever property. What does this have to do with SaaS, DaaS, and gen tech? Everything. It’s about who, or 


Social Games, IRL, and the Realm of Possibilities

Posted on in Lifestyle Marketing Technology

Video games don’t create a chemical dependence. Just ask your average Overwatch player, though, and we know they are addictive. About every online game cashes in on rare items, exclusive quests, etc.Competitiveness pervades such environments. Ironic, then, that few games require any sort of “skill” as we typically define them. Fine motor ability and an 


Vox, Trust, and 21st Century News

Posted on in Lifestyle Marketing Technology

We all gather our news from different sources. Social news, however, typically fits squarely in one place: Facebook and other social platforms. Birthdays, local events, travel pics. All crop up on the wall. And that’s well and good. We should care about what friends are up to, their accomplishments, their life moments.There is also a 


The Good, the Bad, and the Horny: Social Media and Dating

Posted on in Lifestyle Marketing Technology

Oh relationships. No pair or group meets under the exact same circumstance. A butterfly flaps its wings in Guatemala, someone’s front window hits it and they crash into a tree, that person’s offspring absconds from his flight to Vancouver, someone gains awesome rush tickets and lands at a bar where they meet Chad or Susy. 


Bots: Their Proliferation and Benefits

Posted on in Lifestyle Marketing Technology

Bots are a hot topic nowadays. The basic AI units enable users to automate mundane tasks. Leave it to technology to make ordering pizza even easier, right? But we should still be excited for all the novelty. Bots: What They Do NowThere are plenty of uses for bots. Most evident? Handling customer service. Bots can 


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