DMAD

Marketing


Bots: Their Proliferation and Benefits

Posted on in Lifestyle Marketing Technology

Bots are a hot topic nowadays. The basic AI units enable users to automate mundane tasks. Leave it to technology to make ordering pizza even easier, right? But we should still be excited for all the novelty. Bots: What They Do NowThere are plenty of uses for bots. Most evident? Handling customer service. Bots can 


The Good, the Bad, and the Horny: Social Media and Dating

Posted on in Lifestyle Marketing Technology

Oh relationships. No pair or group meets under the exact same circumstance. A butterfly flaps its wings in Guatemala, someone’s front window hits it and they crash into a tree, that person’s offspring absconds from his flight to Vancouver, someone gains awesome rush tickets and lands at a bar where they meet Chad or Susy. 


The Tech Scene & Their Drama

Posted on in Marketing Technology

The last article I wrote, discussed how Uber, Amazon, and Apple were all at critical crossroads that had the potential the truly damage their company or to launch it into the future with a successful bang. Right after I finished writing that article, there was some crazy announcements that came out. I’m glad I got 


Companies That Are At Critical Crossroads

Posted on in Lifestyle Marketing Technology

Everyone has an opinion on how companies are succeeding, or not succeeding. People invest differently, some think that the market is about to crash while others think it is only going upwards. Certain startup investors see companies as a good risk and worth investing millions in, while others run for the hills. In the same 


Nonprofits with a Great Mission and Killer Business

Posted on in Lifestyle Marketing Technology

Nonprofits never really seemed to intrigue the business-minded professionals in the world. They seemed small, unable to make money, and only would get business as a pity gesture. While some nonprofits fall into this category, most of the time it is because the founders care more about the mission rather than running a good business.However, 


Collaboration is Not an App -It’s an Extension

Posted on in Lifestyle Marketing Technology Web Design

Collaboration is the lifeblood of greatness. Auteurs may spit at the notion, but just about everything outside art depends on multiple sets of hands. That there are so many channels to communicate is unsurprising: phone, email, chat, etc. Each was groundbreaking when initially unveiled. Each is also surprisingly crude for the intricate needs that professionals 


There is a Gap Between Marketing and Sales

Posted on in Marketing Technology

Narrative greatly helps recollection. Journaling is one of the oldest forms to record and shape it. But as more drop the pen for the keyboard one has to wonder -what new dynamics are taking place?Journaling, more often than not, is a personal exercise. It rentrenches narratives from the writer’s POV, often without a second thought 


Pursuing Mainstream Coverage in Content Marketing? Keep It Legit or Indirect…Very Indirect

Posted on in Marketing Technology

Content marketing is intricately tied to sales funnels. More significantly, there is also a sort of “volume” to its messaging. The louder or more obvious, the more suspect. Logic goes, why would any legit service or product rely exclusively on self-promotion and direct sales? Sure, people don’t express it as such. And there are success 


B2B Branding and Design

Posted on in Marketing Technology Web Design

Disruptive B2B SaaS is a dime a dozen. Now don’t get me wrong. The good stuff actually improves its clients’ generation, processing, output, or whatever else. Even so-so applications aren’t necessarily devastating…just a 2.0 GPA. Think stuff that adds unnecessary components or otherwise complicates navigation without offering a concrete benefit.Relevancy, of course, matters a ton. 


Craft Brands vs. Big Brands – Wheres Does Software Sit?

Posted on in Lifestyle Marketing Technology

Craft matters a whole lot more than Kraft nowadays. More intrinsically, big consortiums are feeling it. Just check out this article from The Economist -your mustache balm painstakingly made by riverside nuns may soon be a Unilever property. What does this have to do with SaaS, DaaS, and gen tech? Everything. It’s about who, or 


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