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Traditional Media Continues Tooling Itself to Content Marketing: Part 2

Posted on in Marketing Technology

Traditional media’s growing coalignment with content marketing is evident. Part 1 of this article covers how people used to consume media like periodicals and why. It also covers how traditional media is changing due to market pressure and new revenue streams. Ironically, such adaptation directly contradicts with traditional media’s credibility. Are opinions bought or lazy? 


Traditional Media Continues Tooling Itself to Content Marketing

Posted on in Lifestyle Marketing Technology

Content marketing is older than most digital marketers think. Periodicals, especially those concerned with lifestyle or health, have always included info about available products. Eighteenth century journals detail the perruquiers just as today’s Cosmopolitan features this or that celebrity stylist. Doubtless, some products these journals mention are because of editorial, or *gasp,* writers’ interest. Most 


Social Media May Stratify Online Services

Posted on in Marketing Technology

Facebook is a hub of consumers before all else. Yes, this consumption is primarily user generated content. What this content references, though, often plugs into purchasable goods. The only inconvenience? Leaving Facebook, or whatever other social media site, and actually ordering said good or service…at least for now.Resultantly, Facebook’s newest features target the gap between 


SMS May Have More Emotional Gravity Than You Think

Posted on in Apps Lifestyle Marketing Technology

The advice industry is vast. Personal counseling, finance, fitness, astrology, coaching  -name a niche and there is sure to be an instructor or specialist that offers keen advice. Its transition online was immediate.For every expert emailing newsletters or personal advice, though, there is also numerous websites offering generic advice for free. While convenient, however, web 


Successful Startups Find Market Vaccums

Posted on in Marketing Technology

News flash! Shazam just became profitable late this September. B2B startups and services can actually learn a good amount from this longstanding app.Fifteen years old, Shazam is evaluated at over $1 billion and boasts a billion + downloads. It asserts this ascent for three reasons:Advertising sales  Commissions on digital music sales Traffic referrals to streaming 


TechCrunch Should Stick to Technology

Posted on in Lifestyle Marketing Technology

Okay, time to break the fourth wall. I like TechCrunch…to an extent. So does just about everyone. The news site’s coverage of tech is admirable. It attracts a world of crazies and the best talent percolates to the top. That’s one reason I’ve never applied -to do so is insane. It’s like submitting a short story 


Marketplaces + SaaS = Demand

Posted on in Marketing Technology

One major trick to SaaS is making it applicable. Startups can offer the most intuitive user experience *evar*. In fact, they can offer the most incredible service this side of Timbuktu. Without relevancy, though, it is usually dead in the water.In the realm of B2B this means personnel. Great sales software is useless without sales 


Will the Internet Always be Laissez-Faire?

Posted on in Lifestyle Marketing Technology

Worldwide connection is what the internet promises. And slowly, we’re getting there. The benefits are pointless to list -they are just that many. As the world slowly gets closer geographic divides are less dramatic. Oh sure, they exist. A bandwidth connection is not going to change drinking water from dirty to clean…at least not directly.This 


Is B2B the Next Wave of Uberization?

Posted on in Marketing Technology

The actual Uber app of Medicine may one day arrive. For the time-being, though, would-be bidders must use crooked inner-circles. My point? Apps expose and fulfill laissez-a-faire currents rather than perpetuate them.Exclusive car services were around way before Uber or Lyft. Ditto for exclusive renters’ circles and Airbnb. They merely broaden and popularize a channel 


Social Games, IRL, and the Realm of Possibilities

Posted on in Lifestyle Marketing Technology

Video games don’t create a chemical dependence. Just ask your average Overwatch player, though, and we know they are addictive. About every online game cashes in on rare items, exclusive quests, etc.Competitiveness pervades such environments. Ironic, then, that few games require any sort of “skill” as we typically define them. Fine motor ability and an 


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