AI is a big thing this year. First, bots are becoming widely available. Then there’s also that Google is implementing new AI into their search roll call -enter RankBrain. The system uses a deep learning system to better categorize sites over time. Change is in the air! But what changes, and why?SEO has been refining
Oh relationships. No pair or group meets under the exact same circumstance. A butterfly flaps its wings in Guatemala, someone’s front window hits it and they crash into a tree, that person’s offspring absconds from his flight to Vancouver, someone gains awesome rush tickets and lands at a bar where they meet Chad or Susy.
Part one covers how we process and use social media. Part two will investigate what this means for marketers, safe space advocates, and social media users. The Distortion, Social Media, and the Curveball: MarketingSocial media is nothing but the collective assertions of its users. Ideally, this means fair representation of concepts and opinions. To each
Perspective is funny. Just take a look at social media. Probably the biggest phenomena of our generation, these platforms innately do a few things.Connect users with other users Allow them to share opinions and ideasEncourage use of the platform: Think Flickr or InstagramProvide a record of their past contributionsAct as statistical resources for marketers and
Marketing for the past 15 years has been a game of numbers. Ironically, we have the greatest bridge of communication to thank: the internet. Researchers are crunching all sorts of computer use statistics, and have been for years. Website visitations. Clicks. Opt-ins. This emphasis transfers to general products, and for good reason. Organizing large-scale qualitative