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Apple Needs Help and has Cash – Here is What They Can Do

Posted on in Technology

Apple has slowly lost their way since the death of Steve Jobs. Tim cook has improved the finances, margins, and operations, but his visionary leadership is significantly lacking. Why is this a big deal?Apple’s position in the market is one of leadership. People look to the company almost as a sign of the future and 


Self-Driving Cars are Coming and Here’s Why You Should Be Excited

Posted on in Lifestyle Technology

The Change of the IndustryIt’s no secret that self-driving cars have received a decent amount of hyper over the last few years. With all the wealthy tech CEOs pouring their money into autonomous cars, artificial intelligence, and flying cars, it is fair to say that you will see drastic changes in the transportation industry in 


Don’t know how to code? Master these skills to up your career value

Posted on in Lifestyle

If you are someone that does not know coding, you might be wondering if you future career is at risk. In this day, it seems like all the job openings require that you know the latest coding languages and have ample experience in the basic languages too (HTML, Java, Ruby, etc.). Where do you start? 


Amazon and the fight for the NFL rights

Posted on in Technology

Amazon recently beat out Twitter, Facebook, and YouTube for the rights to stream 10 of the NFL’s Thursday Night Football games. By making a $50 million bid to get the rights, they easily beat Twitter’s $10 million offer from 2016.Some people might be thinking that streaming sports is more of a Facebook or Youtube strength. 


Bots: Their Proliferation and Benefits

Posted on in Lifestyle Marketing Technology

Bots are a hot topic nowadays. The basic AI units enable users to automate mundane tasks. Leave it to technology to make ordering pizza even easier, right? But we should still be excited for all the novelty. Bots: What They Do NowThere are plenty of uses for bots. Most evident? Handling customer service. Bots can 


Collaboration is Not an App -It’s an Extension

Posted on in Lifestyle Marketing Technology Web Design

Collaboration is the lifeblood of greatness. Auteurs may spit at the notion, but just about everything outside art depends on multiple sets of hands. That there are so many channels to communicate is unsurprising: phone, email, chat, etc. Each was groundbreaking when initially unveiled. Each is also surprisingly crude for the intricate needs that professionals 


There is a Gap Between Marketing and Sales

Posted on in Marketing Technology

Narrative greatly helps recollection. Journaling is one of the oldest forms to record and shape it. But as more drop the pen for the keyboard one has to wonder -what new dynamics are taking place?Journaling, more often than not, is a personal exercise. It rentrenches narratives from the writer’s POV, often without a second thought 


Pursuing Mainstream Coverage in Content Marketing? Keep It Legit or Indirect…Very Indirect

Posted on in Marketing Technology

Content marketing is intricately tied to sales funnels. More significantly, there is also a sort of “volume” to its messaging. The louder or more obvious, the more suspect. Logic goes, why would any legit service or product rely exclusively on self-promotion and direct sales? Sure, people don’t express it as such. And there are success 


B2B Branding and Design

Posted on in Marketing Technology Web Design

Disruptive B2B SaaS is a dime a dozen. Now don’t get me wrong. The good stuff actually improves its clients’ generation, processing, output, or whatever else. Even so-so applications aren’t necessarily devastating…just a 2.0 GPA. Think stuff that adds unnecessary components or otherwise complicates navigation without offering a concrete benefit.Relevancy, of course, matters a ton. 


Craft Brands vs. Big Brands – Wheres Does Software Sit?

Posted on in Lifestyle Marketing Technology

Craft matters a whole lot more than Kraft nowadays. More intrinsically, big consortiums are feeling it. Just check out this article from The Economist -your mustache balm painstakingly made by riverside nuns may soon be a Unilever property. What does this have to do with SaaS, DaaS, and gen tech? Everything. It’s about who, or 


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