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Technology


Startups to Follow as they Change the Future

Posted on in Lifestyle Technology

There are thousands of start-ups nowadays and they will not be slowing down anytime soon. All of them boast about changing the future, being disruptive, being the “uber of [fill in the blank]”, and receiving millions of invested capital. However, which startups are actually worth keeping an eye on? Are there some that will lose 


Apple Needs Help and has Cash – Here is What They Can Do

Posted on in Technology

Apple has slowly lost their way since the death of Steve Jobs. Tim cook has improved the finances, margins, and operations, but his visionary leadership is significantly lacking. Why is this a big deal?Apple’s position in the market is one of leadership. People look to the company almost as a sign of the future and 


Self-Driving Cars are Coming and Here’s Why You Should Be Excited

Posted on in Lifestyle Technology

The Change of the IndustryIt’s no secret that self-driving cars have received a decent amount of hyper over the last few years. With all the wealthy tech CEOs pouring their money into autonomous cars, artificial intelligence, and flying cars, it is fair to say that you will see drastic changes in the transportation industry in 


Amazon and the fight for the NFL rights

Posted on in Technology

Amazon recently beat out Twitter, Facebook, and YouTube for the rights to stream 10 of the NFL’s Thursday Night Football games. By making a $50 million bid to get the rights, they easily beat Twitter’s $10 million offer from 2016.Some people might be thinking that streaming sports is more of a Facebook or Youtube strength. 


Collaboration is Not an App -It’s an Extension

Posted on in Lifestyle Marketing Technology Web Design

Collaboration is the lifeblood of greatness. Auteurs may spit at the notion, but just about everything outside art depends on multiple sets of hands. That there are so many channels to communicate is unsurprising: phone, email, chat, etc. Each was groundbreaking when initially unveiled. Each is also surprisingly crude for the intricate needs that professionals 


There is a Gap Between Marketing and Sales

Posted on in Marketing Technology

Narrative greatly helps recollection. Journaling is one of the oldest forms to record and shape it. But as more drop the pen for the keyboard one has to wonder -what new dynamics are taking place?Journaling, more often than not, is a personal exercise. It rentrenches narratives from the writer’s POV, often without a second thought 


Pursuing Mainstream Coverage in Content Marketing? Keep It Legit or Indirect…Very Indirect

Posted on in Marketing Technology

Content marketing is intricately tied to sales funnels. More significantly, there is also a sort of “volume” to its messaging. The louder or more obvious, the more suspect. Logic goes, why would any legit service or product rely exclusively on self-promotion and direct sales? Sure, people don’t express it as such. And there are success 


B2B Branding and Design

Posted on in Marketing Technology Web Design

Disruptive B2B SaaS is a dime a dozen. Now don’t get me wrong. The good stuff actually improves its clients’ generation, processing, output, or whatever else. Even so-so applications aren’t necessarily devastating…just a 2.0 GPA. Think stuff that adds unnecessary components or otherwise complicates navigation without offering a concrete benefit.Relevancy, of course, matters a ton. 


Craft Brands vs. Big Brands – Wheres Does Software Sit?

Posted on in Lifestyle Marketing Technology

Craft matters a whole lot more than Kraft nowadays. More intrinsically, big consortiums are feeling it. Just check out this article from The Economist -your mustache balm painstakingly made by riverside nuns may soon be a Unilever property. What does this have to do with SaaS, DaaS, and gen tech? Everything. It’s about who, or 


What Would Kafka Say? User Intuition and Semiotics

Posted on in Marketing Technology Web Design

A shared experience truly makes us human. The sun rises from the east and sets in the west. The sky is blue. So are the oceans. Colors, shapes, smells, they all plug into our memories in different ways. This is the root of symbolism and interpretation. Unsurprising, then, that it is also the root of 


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