DMAD

Web Design


Collaboration is Not an App -It’s an Extension

Posted on in Lifestyle Marketing Technology Web Design

Collaboration is the lifeblood of greatness. Auteurs may spit at the notion, but just about everything outside art depends on multiple sets of hands. That there are so many channels to communicate is unsurprising: phone, email, chat, etc. Each was groundbreaking when initially unveiled. Each is also surprisingly crude for the intricate needs that professionals 


B2B Branding and Design

Posted on in Marketing Technology Web Design

Disruptive B2B SaaS is a dime a dozen. Now don’t get me wrong. The good stuff actually improves its clients’ generation, processing, output, or whatever else. Even so-so applications aren’t necessarily devastating…just a 2.0 GPA. Think stuff that adds unnecessary components or otherwise complicates navigation without offering a concrete benefit.Relevancy, of course, matters a ton. 


Small Startup? Open Betas are Still for You

Posted on in Marketing Technology Web Design

As pontificated easier, Agile methods are superior for software development. It’s also nothing new. Versioning is older than the 80s. The real question is how versioning happens. This week’s biggest software news was that Apple unveiled an open beta of its iOS 10 and macOS Sierra. Fan bois, of course, are drooling. The rest of 


Dose Bots are Back! The New Power of Templates

Posted on in Marketing Technology Web Design

AI is a big thing this year. First, bots are becoming widely available. Then there’s also that Google is implementing new AI into their search roll call -enter RankBrain. The system uses a deep learning system to better categorize sites over time. Change is in the air! But what changes, and why?SEO has been refining 


Social Media is Automatizing Safe Space: Part 2

Posted on in Marketing Web Design

Part one covers how we process and use social media. Part two will investigate what this means for marketers, safe space advocates, and social media users.   The Distortion, Social Media, and the Curveball: MarketingSocial media is nothing but the collective assertions of its users. Ideally, this means fair representation of concepts and opinions. To each 


What Would Kafka Say? User Intuition and Semiotics

Posted on in Marketing Technology Web Design

A shared experience truly makes us human. The sun rises from the east and sets in the west. The sky is blue. So are the oceans. Colors, shapes, smells, they all plug into our memories in different ways. This is the root of symbolism and interpretation. Unsurprising, then, that it is also the root of 


“Agile,” Iterative, Their Difference, and the Future

Posted on in Web Design

Agile methods have been around for years. The concept first gained sway in the software industry with 2001’s Agile Manifesto. In it, they advocate for a customer-centric approach with an iterative processing cycle. The rationale? That it is more effective and cost efficient. Plenty of data is backing up those assertions. Careful, though. Accessing the 


Outsourcing: What I’ve Learned About What Works and What Doesn’t

Posted on in Web Design

Some time back in 2008 I read the 4 Hour Workweek. The sections about the Pareto Principle (aka 80/20 rule), Elimination, and Low Information Diet have definitely changed my life and continue to do so to this day. The part of the book that I’ve never found all that useful – basically the 2nd half 


Banner Ad Rotator Plugins for WordPress

Posted on in Web Design

Over the past week or so I’ve been testing out a bunch of plugins for rotating banner ads in WordPress and since it proved to be a task much more difficult than expected I thought I would share my experience and save you a bunch of time next time you’re looking to implement an ad 


Talking WordPress Hosting & Performance – An Interview with WP Engine’s Austin Gunter

Posted on in Web Design

In 2011 I learned that a new managed hosting company – WP Engine – had just raised $1.2 Million from some very high profile investors including Eric Ries. At the time what really caught my attention was that one of the investors was Automattic, the parent company of WordPress.com. That piqued my curiosity and I 


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