Content marketing is intricately tied to sales funnels. More significantly, there is also a sort of “volume” to its messaging. The louder or more obvious, the more suspect. Logic goes, why would any legit service or product rely exclusively on self-promotion and direct sales? Sure, people don’t express it as such. And there are success
Disruptive B2B SaaS is a dime a dozen. Now don’t get me wrong. The good stuff actually improves its clients’ generation, processing, output, or whatever else. Even so-so applications aren’t necessarily devastating…just a 2.0 GPA. Think stuff that adds unnecessary components or otherwise complicates navigation without offering a concrete benefit.Relevancy, of course, matters a ton.
Craft matters a whole lot more than Kraft nowadays. More intrinsically, big consortiums are feeling it. Just check out this article from The Economist -your mustache balm painstakingly made by riverside nuns may soon be a Unilever property. What does this have to do with SaaS, DaaS, and gen tech? Everything. It’s about who, or
Traditional media’s growing coalignment with content marketing is evident. Part 1 of this article covers how people used to consume media like periodicals and why. It also covers how traditional media is changing due to market pressure and new revenue streams. Ironically, such adaptation directly contradicts with traditional media’s credibility. Are opinions bought or lazy?
Content marketing is older than most digital marketers think. Periodicals, especially those concerned with lifestyle or health, have always included info about available products. Eighteenth century journals detail the perruquiers just as today’s Cosmopolitan features this or that celebrity stylist. Doubtless, some products these journals mention are because of editorial, or *gasp,* writers’ interest. Most
Facebook is a hub of consumers before all else. Yes, this consumption is primarily user generated content. What this content references, though, often plugs into purchasable goods. The only inconvenience? Leaving Facebook, or whatever other social media site, and actually ordering said good or service…at least for now.Resultantly, Facebook’s newest features target the gap between
The advice industry is vast. Personal counseling, finance, fitness, astrology, coaching -name a niche and there is sure to be an instructor or specialist that offers keen advice. Its transition online was immediate.For every expert emailing newsletters or personal advice, though, there is also numerous websites offering generic advice for free. While convenient, however, web
News flash! Shazam just became profitable late this September. B2B startups and services can actually learn a good amount from this longstanding app.Fifteen years old, Shazam is evaluated at over $1 billion and boasts a billion + downloads. It asserts this ascent for three reasons:Advertising sales Commissions on digital music sales Traffic referrals to streaming
Okay, time to break the fourth wall. I like TechCrunch…to an extent. So does just about everyone. The news site’s coverage of tech is admirable. It attracts a world of crazies and the best talent percolates to the top. That’s one reason I’ve never applied -to do so is insane. It’s like submitting a short story
One major trick to SaaS is making it applicable. Startups can offer the most intuitive user experience *evar*. In fact, they can offer the most incredible service this side of Timbuktu. Without relevancy, though, it is usually dead in the water.In the realm of B2B this means personnel. Great sales software is useless without sales