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Craft Brands vs. Big Brands – Wheres Does Software Sit?

Posted on in Lifestyle Marketing Technology

Craft matters a whole lot more than Kraft nowadays. More intrinsically, big consortiums are feeling it. Just check out this article from The Economist -your mustache balm painstakingly made by riverside nuns may soon be a Unilever property. What does this have to do with SaaS, DaaS, and gen tech? Everything. It’s about who, or 


Social Games, IRL, and the Realm of Possibilities

Posted on in Lifestyle Marketing Technology

Video games don’t create a chemical dependence. Just ask your average Overwatch player, though, and we know they are addictive. About every online game cashes in on rare items, exclusive quests, etc.Competitiveness pervades such environments. Ironic, then, that few games require any sort of “skill” as we typically define them. Fine motor ability and an 


Small Startup? Open Betas are Still for You

Posted on in Marketing Technology Web Design

As pontificated easier, Agile methods are superior for software development. It’s also nothing new. Versioning is older than the 80s. The real question is how versioning happens. This week’s biggest software news was that Apple unveiled an open beta of its iOS 10 and macOS Sierra. Fan bois, of course, are drooling. The rest of 


Vox, Trust, and 21st Century News

Posted on in Lifestyle Marketing Technology

We all gather our news from different sources. Social news, however, typically fits squarely in one place: Facebook and other social platforms. Birthdays, local events, travel pics. All crop up on the wall. And that’s well and good. We should care about what friends are up to, their accomplishments, their life moments.There is also a 


Dose Bots are Back! The New Power of Templates

Posted on in Marketing Technology Web Design

AI is a big thing this year. First, bots are becoming widely available. Then there’s also that Google is implementing new AI into their search roll call -enter RankBrain. The system uses a deep learning system to better categorize sites over time. Change is in the air! But what changes, and why?SEO has been refining 


The Good, the Bad, and the Horny: Social Media and Dating

Posted on in Lifestyle Marketing Technology

Oh relationships. No pair or group meets under the exact same circumstance. A butterfly flaps its wings in Guatemala, someone’s front window hits it and they crash into a tree, that person’s offspring absconds from his flight to Vancouver, someone gains awesome rush tickets and lands at a bar where they meet Chad or Susy. 


Social Media is Automatizing Safe Space: Part 2

Posted on in Marketing Web Design

Part one covers how we process and use social media. Part two will investigate what this means for marketers, safe space advocates, and social media users.   The Distortion, Social Media, and the Curveball: MarketingSocial media is nothing but the collective assertions of its users. Ideally, this means fair representation of concepts and opinions. To each 


Social Media is Automatizing Safe Space: Part 1

Posted on in Marketing Technology

Perspective is funny. Just take a look at social media. Probably the biggest phenomena of our generation, these platforms innately do a few things.Connect users with other users Allow them to share opinions and ideasEncourage use of the platform: Think Flickr or InstagramProvide a record of their past contributionsAct as statistical resources for marketers and 


What Would Kafka Say? User Intuition and Semiotics

Posted on in Marketing Technology Web Design

A shared experience truly makes us human. The sun rises from the east and sets in the west. The sky is blue. So are the oceans. Colors, shapes, smells, they all plug into our memories in different ways. This is the root of symbolism and interpretation. Unsurprising, then, that it is also the root of 


Bots: Their Proliferation and Benefits

Posted on in Lifestyle Marketing Technology

Bots are a hot topic nowadays. The basic AI units enable users to automate mundane tasks. Leave it to technology to make ordering pizza even easier, right? But we should still be excited for all the novelty. Bots: What They Do NowThere are plenty of uses for bots. Most evident? Handling customer service. Bots can 


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