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Dose Bots are Back! The New Power of Templates

Posted on in Marketing Technology Web Design

AI is a big thing this year. First, bots are becoming widely available. Then there’s also that Google is implementing new AI into their search roll call -enter RankBrain. The system uses a deep learning system to better categorize sites over time. Change is in the air! But what changes, and why?SEO has been refining 


The Good, the Bad, and the Horny: Social Media and Dating

Posted on in Lifestyle Marketing Technology

Oh relationships. No pair or group meets under the exact same circumstance. A butterfly flaps its wings in Guatemala, someone’s front window hits it and they crash into a tree, that person’s offspring absconds from his flight to Vancouver, someone gains awesome rush tickets and lands at a bar where they meet Chad or Susy. 


Social Media is Automatizing Safe Space: Part 2

Posted on in Marketing Web Design

Part one covers how we process and use social media. Part two will investigate what this means for marketers, safe space advocates, and social media users.   The Distortion, Social Media, and the Curveball: MarketingSocial media is nothing but the collective assertions of its users. Ideally, this means fair representation of concepts and opinions. To each 


Social Media is Automatizing Safe Space: Part 1

Posted on in Marketing Technology

Perspective is funny. Just take a look at social media. Probably the biggest phenomena of our generation, these platforms innately do a few things.Connect users with other users Allow them to share opinions and ideasEncourage use of the platform: Think Flickr or InstagramProvide a record of their past contributionsAct as statistical resources for marketers and 


What Would Kafka Say? User Intuition and Semiotics

Posted on in Marketing Technology Web Design

A shared experience truly makes us human. The sun rises from the east and sets in the west. The sky is blue. So are the oceans. Colors, shapes, smells, they all plug into our memories in different ways. This is the root of symbolism and interpretation. Unsurprising, then, that it is also the root of 


Bots: Their Proliferation and Benefits

Posted on in Lifestyle Marketing Technology

Bots are a hot topic nowadays. The basic AI units enable users to automate mundane tasks. Leave it to technology to make ordering pizza even easier, right? But we should still be excited for all the novelty. Bots: What They Do NowThere are plenty of uses for bots. Most evident? Handling customer service. Bots can 


Chauvinism, Identity, Power and…Money!

Posted on in Technology

San Francisco is embarrassed about something…always. Perhaps the most consistent is their excellent disparity. Or didn’t you hear? 80 of 100 eligible women are currently in the San Francisco workforce. The total cost of chauvinistic practices nationwide? $2.1 trillion.So chauvinism remains prominent in the workplace, including tech. Plenty of detractors signify the incohesion between corporate 


“Agile,” Iterative, Their Difference, and the Future

Posted on in Web Design

Agile methods have been around for years. The concept first gained sway in the software industry with 2001’s Agile Manifesto. In it, they advocate for a customer-centric approach with an iterative processing cycle. The rationale? That it is more effective and cost efficient. Plenty of data is backing up those assertions. Careful, though. Accessing the 


Desktop-as-a-Service (DaaS) and What It Means

Posted on in Technology

Computer use is constantly changing. Almost always, however, we rely on immediate hardware. Microsoft, Dropbox, and Apple are enhancing how we access and store files. Such synergy belies technological capability, sure. It also signifies an intrinsic demand. People want their files available and safe from hardware malfunctions.There are also limitations. Storing files is peachy. Accessing 


Reconnecting Online: The New World of Qualitative Research

Posted on in Marketing

Marketing for the past 15 years has been a game of numbers. Ironically, we have the greatest bridge of communication to thank: the internet. Researchers are crunching all sorts of computer use statistics, and have been for years. Website visitations. Clicks. Opt-ins. This emphasis transfers to general products, and for good reason. Organizing large-scale qualitative 


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