DMAD

Pursuing Mainstream Coverage in Content Marketing? Keep It Legit or Indirect…Very Indirect

Posted on in Marketing Technology

Content marketing is intricately tied to sales funnels. More significantly, there is also a sort of “volume” to its messaging. The louder or more obvious, the more suspect. Logic goes, why would any legit service or product rely exclusively on self-promotion and direct sales? Sure, people don’t express it as such. And there are success 


B2B Branding and Design

Posted on in Marketing Technology Web Design

Disruptive B2B SaaS is a dime a dozen. Now don’t get me wrong. The good stuff actually improves its clients’ generation, processing, output, or whatever else. Even so-so applications aren’t necessarily devastating…just a 2.0 GPA. Think stuff that adds unnecessary components or otherwise complicates navigation without offering a concrete benefit.Relevancy, of course, matters a ton. 


Craft Brands vs. Big Brands – Wheres Does Software Sit?

Posted on in Lifestyle Marketing Technology

Craft matters a whole lot more than Kraft nowadays. More intrinsically, big consortiums are feeling it. Just check out this article from The Economist -your mustache balm painstakingly made by riverside nuns may soon be a Unilever property. What does this have to do with SaaS, DaaS, and gen tech? Everything. It’s about who, or 


Bots: Their Proliferation and Benefits

Posted on in Lifestyle Marketing Technology

Bots are a hot topic nowadays. The basic AI units enable users to automate mundane tasks. Leave it to technology to make ordering pizza even easier, right? But we should still be excited for all the novelty. Bots: What They Do NowThere are plenty of uses for bots. Most evident? Handling customer service. Bots can 


What Would Kafka Say? User Intuition and Semiotics

Posted on in Marketing Technology Web Design

A shared experience truly makes us human. The sun rises from the east and sets in the west. The sky is blue. So are the oceans. Colors, shapes, smells, they all plug into our memories in different ways. This is the root of symbolism and interpretation. Unsurprising, then, that it is also the root of 


Traditional Media Continues Tooling Itself to Content Marketing: Part 2

Posted on in Marketing Technology

Traditional media’s growing coalignment with content marketing is evident. Part 1 of this article covers how people used to consume media like periodicals and why. It also covers how traditional media is changing due to market pressure and new revenue streams. Ironically, such adaptation directly contradicts with traditional media’s credibility. Are opinions bought or lazy? 


Traditional Media Continues Tooling Itself to Content Marketing

Posted on in Lifestyle Marketing Technology

Content marketing is older than most digital marketers think. Periodicals, especially those concerned with lifestyle or health, have always included info about available products. Eighteenth century journals detail the perruquiers just as today’s Cosmopolitan features this or that celebrity stylist. Doubtless, some products these journals mention are because of editorial, or *gasp,* writers’ interest. Most 


Social Media May Stratify Online Services

Posted on in Marketing Technology

Facebook is a hub of consumers before all else. Yes, this consumption is primarily user generated content. What this content references, though, often plugs into purchasable goods. The only inconvenience? Leaving Facebook, or whatever other social media site, and actually ordering said good or service…at least for now.Resultantly, Facebook’s newest features target the gap between 


SMS May Have More Emotional Gravity Than You Think

Posted on in Apps Lifestyle Marketing Technology

The advice industry is vast. Personal counseling, finance, fitness, astrology, coaching  -name a niche and there is sure to be an instructor or specialist that offers keen advice. Its transition online was immediate.For every expert emailing newsletters or personal advice, though, there is also numerous websites offering generic advice for free. While convenient, however, web 


Successful Startups Find Market Vaccums

Posted on in Marketing Technology

News flash! Shazam just became profitable late this September. B2B startups and services can actually learn a good amount from this longstanding app.Fifteen years old, Shazam is evaluated at over $1 billion and boasts a billion + downloads. It asserts this ascent for three reasons:Advertising sales  Commissions on digital music sales Traffic referrals to streaming 


Protected by Sucuri Security
css.php