Social Media May Stratify Online Services

Posted on in Marketing Technology

Facebook is a hub of consumers before all else. Yes, this consumption is primarily user generated content. What this content references, though, often plugs into purchasable goods. The only inconvenience? Leaving Facebook, or whatever other social media site, and actually ordering said good or service…at least for now.Resultantly, Facebook’s newest features target the gap between 

SMS May Have More Emotional Gravity Than You Think

Posted on in Apps Lifestyle Marketing Technology

The advice industry is vast. Personal counseling, finance, fitness, astrology, coaching  -name a niche and there is sure to be an instructor or specialist that offers keen advice. Its transition online was immediate.For every expert emailing newsletters or personal advice, though, there is also numerous websites offering generic advice for free. While convenient, however, web 

Successful Startups Find Market Vaccums

Posted on in Marketing Technology

News flash! Shazam just became profitable late this September. B2B startups and services can actually learn a good amount from this longstanding app.Fifteen years old, Shazam is evaluated at over $1 billion and boasts a billion + downloads. It asserts this ascent for three reasons:Advertising sales  Commissions on digital music sales Traffic referrals to streaming 

There is a Gap Between Marketing and Sales

Posted on in Marketing Technology

Narrative greatly helps recollection. Journaling is one of the oldest forms to record and shape it. But as more drop the pen for the keyboard one has to wonder -what new dynamics are taking place?Journaling, more often than not, is a personal exercise. It rentrenches narratives from the writer’s POV, often without a second thought 

TechCrunch Should Stick to Technology

Posted on in Lifestyle Marketing Technology

Okay, time to break the fourth wall. I like TechCrunch…to an extent. So does just about everyone. The news site’s coverage of tech is admirable. It attracts a world of crazies and the best talent percolates to the top. That’s one reason I’ve never applied -to do so is insane. It’s like submitting a short story 

Collaboration is Not an App -It’s an Extension

Posted on in Lifestyle Marketing Technology Web Design

Collaboration is the lifeblood of greatness. Auteurs may spit at the notion, but just about everything outside art depends on multiple sets of hands. That there are so many channels to communicate is unsurprising: phone, email, chat, etc. Each was groundbreaking when initially unveiled. Each is also surprisingly crude for the intricate needs that professionals 

B2B Branding and Design

Posted on in Marketing Technology Web Design

Disruptive B2B SaaS is a dime a dozen. Now don’t get me wrong. The good stuff actually improves its clients’ generation, processing, output, or whatever else. Even so-so applications aren’t necessarily devastating…just a 2.0 GPA. Think stuff that adds unnecessary components or otherwise complicates navigation without offering a concrete benefit.Relevancy, of course, matters a ton. 

Marketplaces + SaaS = Demand

Posted on in Marketing Technology

One major trick to SaaS is making it applicable. Startups can offer the most intuitive user experience *evar*. In fact, they can offer the most incredible service this side of Timbuktu. Without relevancy, though, it is usually dead in the water.In the realm of B2B this means personnel. Great sales software is useless without sales 

Will the Internet Always be Laissez-Faire?

Posted on in Lifestyle Marketing Technology

Worldwide connection is what the internet promises. And slowly, we’re getting there. The benefits are pointless to list -they are just that many. As the world slowly gets closer geographic divides are less dramatic. Oh sure, they exist. A bandwidth connection is not going to change drinking water from dirty to clean…at least not directly.This 

State Development of Disruptive Software: Yay or Nay?

Posted on in Technology

Contrary to popular belief, online technology is not mature. It’s huge, yes, but not mature. In fact, online tech resembles other nascent industries from the late 19th century. Statistics and medicine particularly stand out. That may seem like a stretch. However, widespread adaptation of the “new” is all too similar.U.S. medicine struggled to gain legitimacy 

Protected by Sucuri Security