Author Archives: John Lion
What is Cryptocurrency but Fiat with a Different Name? (Part Two)
Part one of this post compares the basis, and roles, of crypto and fiat currencies. The basic conclusion? In the status quo state treasuries directly back fiat currencies and therefore indirectly back cryptocurrencies. Seems simple enough.But “air is leaving the bubble,” so to speak. Regular media attention, in part, led to Bitcoin growing to $20,000
What Would Kafka Say? User Intuition and Semiotics
A shared experience truly makes us human. The sun rises from the east and sets in the west. The sky is blue. So are the oceans. Colors, shapes, smells, they all plug into our memories in different ways. This is the root of symbolism and interpretation. Unsurprising, then, that it is also the root of
What is Cryptocurrency but Fiat with a Different Name? (Part One)
It might have taken a while but cryptocurrency, after a decade of its introduction, has regular coverage in USA Today. Cynics and would-be visionaries continue to chime about these currencies while over-30s across the world do their best to calculate if an exchange/sale could lead to that bathroom renovation or boat upgrade.This article is not
Bots: Their Proliferation and Benefits
Bots are a hot topic nowadays. The basic AI units enable users to automate mundane tasks. Leave it to technology to make ordering pizza even easier, right? But we should still be excited for all the novelty. Bots: What They Do NowThere are plenty of uses for bots. Most evident? Handling customer service. Bots can
The Good, the Bad, and the Horny: Social Media and Dating
Oh relationships. No pair or group meets under the exact same circumstance. A butterfly flaps its wings in Guatemala, someone’s front window hits it and they crash into a tree, that person’s offspring absconds from his flight to Vancouver, someone gains awesome rush tickets and lands at a bar where they meet Chad or Susy.
Collaboration is Not an App -It’s an Extension
Collaboration is the lifeblood of greatness. Auteurs may spit at the notion, but just about everything outside art depends on multiple sets of hands. That there are so many channels to communicate is unsurprising: phone, email, chat, etc. Each was groundbreaking when initially unveiled. Each is also surprisingly crude for the intricate needs that professionals
There is a Gap Between Marketing and Sales
Narrative greatly helps recollection. Journaling is one of the oldest forms to record and shape it. But as more drop the pen for the keyboard one has to wonder -what new dynamics are taking place?Journaling, more often than not, is a personal exercise. It rentrenches narratives from the writer’s POV, often without a second thought
Pursuing Mainstream Coverage in Content Marketing? Keep It Legit or Indirect…Very Indirect
Content marketing is intricately tied to sales funnels. More significantly, there is also a sort of “volume” to its messaging. The louder or more obvious, the more suspect. Logic goes, why would any legit service or product rely exclusively on self-promotion and direct sales? Sure, people don’t express it as such. And there are success
B2B Branding and Design
Disruptive B2B SaaS is a dime a dozen. Now don’t get me wrong. The good stuff actually improves its clients’ generation, processing, output, or whatever else. Even so-so applications aren’t necessarily devastating…just a 2.0 GPA. Think stuff that adds unnecessary components or otherwise complicates navigation without offering a concrete benefit.Relevancy, of course, matters a ton.
Craft Brands vs. Big Brands – Wheres Does Software Sit?
Craft matters a whole lot more than Kraft nowadays. More intrinsically, big consortiums are feeling it. Just check out this article from The Economist -your mustache balm painstakingly made by riverside nuns may soon be a Unilever property. What does this have to do with SaaS, DaaS, and gen tech? Everything. It’s about who, or
