Marketing
Will the Internet Always be Laissez-Faire?
Worldwide connection is what the internet promises. And slowly, we’re getting there. The benefits are pointless to list -they are just that many. As the world slowly gets closer geographic divides are less dramatic. Oh sure, they exist. A bandwidth connection is not going to change drinking water from dirty to clean…at least not directly.This
Is B2B the Next Wave of Uberization?
The actual Uber app of Medicine may one day arrive. For the time-being, though, would-be bidders must use crooked inner-circles. My point? Apps expose and fulfill laissez-a-faire currents rather than perpetuate them.Exclusive car services were around way before Uber or Lyft. Ditto for exclusive renters’ circles and Airbnb. They merely broaden and popularize a channel
Social Games, IRL, and the Realm of Possibilities
Video games don’t create a chemical dependence. Just ask your average Overwatch player, though, and we know they are addictive. About every online game cashes in on rare items, exclusive quests, etc.Competitiveness pervades such environments. Ironic, then, that few games require any sort of “skill” as we typically define them. Fine motor ability and an
Small Startup? Open Betas are Still for You
As pontificated easier, Agile methods are superior for software development. It’s also nothing new. Versioning is older than the 80s. The real question is how versioning happens. This week’s biggest software news was that Apple unveiled an open beta of its iOS 10 and macOS Sierra. Fan bois, of course, are drooling. The rest of
Vox, Trust, and 21st Century News
We all gather our news from different sources. Social news, however, typically fits squarely in one place: Facebook and other social platforms. Birthdays, local events, travel pics. All crop up on the wall. And that’s well and good. We should care about what friends are up to, their accomplishments, their life moments.There is also a
Dose Bots are Back! The New Power of Templates
AI is a big thing this year. First, bots are becoming widely available. Then there’s also that Google is implementing new AI into their search roll call -enter RankBrain. The system uses a deep learning system to better categorize sites over time. Change is in the air! But what changes, and why?SEO has been refining
Social Media is Automatizing Safe Space: Part 2
Part one covers how we process and use social media. Part two will investigate what this means for marketers, safe space advocates, and social media users. The Distortion, Social Media, and the Curveball: MarketingSocial media is nothing but the collective assertions of its users. Ideally, this means fair representation of concepts and opinions. To each
Social Media is Automatizing Safe Space: Part 1
Perspective is funny. Just take a look at social media. Probably the biggest phenomena of our generation, these platforms innately do a few things.Connect users with other users Allow them to share opinions and ideasEncourage use of the platform: Think Flickr or InstagramProvide a record of their past contributionsAct as statistical resources for marketers and
Reconnecting Online: The New World of Qualitative Research
Marketing for the past 15 years has been a game of numbers. Ironically, we have the greatest bridge of communication to thank: the internet. Researchers are crunching all sorts of computer use statistics, and have been for years. Website visitations. Clicks. Opt-ins. This emphasis transfers to general products, and for good reason. Organizing large-scale qualitative
