Traditional Media Continues Tooling Itself to Content Marketing
Content marketing is older than most digital marketers think. Periodicals, especially those concerned with lifestyle or health, have always included info about available products. Eighteenth century journals detail the perruquiers just as today’s Cosmopolitan features this or that celebrity stylist. Doubtless, some products these journals mention are because of editorial, or *gasp,* writers’ interest. Most
Social Media May Stratify Online Services
Facebook is a hub of consumers before all else. Yes, this consumption is primarily user generated content. What this content references, though, often plugs into purchasable goods. The only inconvenience? Leaving Facebook, or whatever other social media site, and actually ordering said good or service…at least for now.Resultantly, Facebook’s newest features target the gap between
SMS May Have More Emotional Gravity Than You Think
The advice industry is vast. Personal counseling, finance, fitness, astrology, coaching -name a niche and there is sure to be an instructor or specialist that offers keen advice. Its transition online was immediate.For every expert emailing newsletters or personal advice, though, there is also numerous websites offering generic advice for free. While convenient, however, web
Verizon Fios Custom TV: Build your own TV plan $64.99/mo
With companies like Netflix and Hulu providing a wide range of streaming content for relatively low prices, more and more people are electing to forego pay-TV subscriptions. In efforts to decrease the number of cancellations, most major cable companies like Comcast and TWC have revamped their offerings. But instead of providing their customers with more
Successful Startups Find Market Vaccums
News flash! Shazam just became profitable late this September. B2B startups and services can actually learn a good amount from this longstanding app.Fifteen years old, Shazam is evaluated at over $1 billion and boasts a billion + downloads. It asserts this ascent for three reasons:Advertising sales Commissions on digital music sales Traffic referrals to streaming
TechCrunch Should Stick to Technology
Okay, time to break the fourth wall. I like TechCrunch…to an extent. So does just about everyone. The news site’s coverage of tech is admirable. It attracts a world of crazies and the best talent percolates to the top. That’s one reason I’ve never applied -to do so is insane. It’s like submitting a short story
Marketplaces + SaaS = Demand
One major trick to SaaS is making it applicable. Startups can offer the most intuitive user experience *evar*. In fact, they can offer the most incredible service this side of Timbuktu. Without relevancy, though, it is usually dead in the water.In the realm of B2B this means personnel. Great sales software is useless without sales
Will the Internet Always be Laissez-Faire?
Worldwide connection is what the internet promises. And slowly, we’re getting there. The benefits are pointless to list -they are just that many. As the world slowly gets closer geographic divides are less dramatic. Oh sure, they exist. A bandwidth connection is not going to change drinking water from dirty to clean…at least not directly.This
State Development of Disruptive Software: Yay or Nay?
Contrary to popular belief, online technology is not mature. It’s huge, yes, but not mature. In fact, online tech resembles other nascent industries from the late 19th century. Statistics and medicine particularly stand out. That may seem like a stretch. However, widespread adaptation of the “new” is all too similar.U.S. medicine struggled to gain legitimacy
Is B2B the Next Wave of Uberization?
The actual Uber app of Medicine may one day arrive. For the time-being, though, would-be bidders must use crooked inner-circles. My point? Apps expose and fulfill laissez-a-faire currents rather than perpetuate them.Exclusive car services were around way before Uber or Lyft. Ditto for exclusive renters’ circles and Airbnb. They merely broaden and popularize a channel
