AI is a big thing this year. First, bots are becoming widely available. Then there’s also that Google is implementing new AI into their search roll call -enter RankBrain. The system uses a deep learning system to better categorize sites over time. Change is in the air! But what changes, and why?SEO has been refining
Oh relationships. No pair or group meets under the exact same circumstance. A butterfly flaps its wings in Guatemala, someone’s front window hits it and they crash into a tree, that person’s offspring absconds from his flight to Vancouver, someone gains awesome rush tickets and lands at a bar where they meet Chad or Susy.
Part one covers how we process and use social media. Part two will investigate what this means for marketers, safe space advocates, and social media users. The Distortion, Social Media, and the Curveball: MarketingSocial media is nothing but the collective assertions of its users. Ideally, this means fair representation of concepts and opinions. To each
Perspective is funny. Just take a look at social media. Probably the biggest phenomena of our generation, these platforms innately do a few things.Connect users with other users Allow them to share opinions and ideasEncourage use of the platform: Think Flickr or InstagramProvide a record of their past contributionsAct as statistical resources for marketers and
San Francisco is embarrassed about something…always. Perhaps the most consistent is their excellent disparity. Or didn’t you hear? 80 of 100 eligible women are currently in the San Francisco workforce. The total cost of chauvinistic practices nationwide? $2.1 trillion.So chauvinism remains prominent in the workplace, including tech. Plenty of detractors signify the incohesion between corporate
Agile methods have been around for years. The concept first gained sway in the software industry with 2001’s Agile Manifesto. In it, they advocate for a customer-centric approach with an iterative processing cycle. The rationale? That it is more effective and cost efficient. Plenty of data is backing up those assertions. Careful, though. Accessing the
Computer use is constantly changing. Almost always, however, we rely on immediate hardware. Microsoft, Dropbox, and Apple are enhancing how we access and store files. Such synergy belies technological capability, sure. It also signifies an intrinsic demand. People want their files available and safe from hardware malfunctions.There are also limitations. Storing files is peachy. Accessing
Marketing for the past 15 years has been a game of numbers. Ironically, we have the greatest bridge of communication to thank: the internet. Researchers are crunching all sorts of computer use statistics, and have been for years. Website visitations. Clicks. Opt-ins. This emphasis transfers to general products, and for good reason. Organizing large-scale qualitative
If you’re reading this blog, chances are you want (or have wanted) to change something about yourself or your life. Your goal could be anything – a thinner waist, a fatter wallet, or giving up smoking.Maybe you had an epiphany. You’re finally ready and determined to create the lifestyle you’ve always wanted.We’ve all been there.
This week I finally spent some quality time with Duolingo. Launched back in 2011, Duolingo is a free language learning app that has generated a lot of buzz. I’ve heard a lot about Duolingo from friends and other bloggers, and I’ve been interested in language learning ever since I spent a summer in Japan as a teenager. I never did learn